FEATURING: BTDN ADS
BTN Big10k
SYNOPSISWe collaborated regularly with the Big Ten Network, creating an array of advertisements—from engaging Facebook ads to impactful bus ads. Fulfilling their requests often entailed producing multiple ads of various dimensions for each of the eleven schools within the network at the time. This experience honed my ability to seamlessly craft a unified narrative across various platforms and deliverables.
Additionally, our involvement extended to the BTN Big10k, an annual 10k race enjoyed by students across all BTN-affiliated schools. We carefully curated graphics for diverse mediums—ranging from print ephemera and merchandise to bus wraps and even stage setups.
SERVICESPrint and Digital Advertising and Marketing
Seemless Brand Emulation & Adaptation
Promotional Campaign Work
Event branding and Experiential Design
Project Highlight
This project held a special significance for me as it marked my debut project at DesignScout in Chicago. Transitioning from the SEC, diving into a project for BTN seemed daunting—I even stumbled over pronouncing 'Illini' at first, feeling out of my element. However, as I delved into the project, I discovered an unexpected knack for it. BTN became a client I looked forward to collaborating with; even if their files sizes were massive!
