BRAND IDENTITY
HelloDonut
PHILOSOPHYThe brand's positioning, a playful and energetic tone, echoed through every interaction, infusing a touch of magic and punny humor. HelloDonut's essence is rooted in being the friendly neighbor who goes the extra mile—a thoughtful, charitable participant in the neighborhood. Our inspiration stemmed from holographic gradients, matte black starry nights, and proofed dough—elements that brought to life the shop's energy and visual appeal. From vibrant colors to whimsical donut designs and delectable flavor profiles, our journey allowed us to conceptualize and craft a space that embodies the sheer joy and photogenic allure that is HelloDonut.
SERVICESFull Circle Brand Identity
Packaging Design and Collateral
Social Media Online Presence
Project Highlight
Returning to DesignScout as a freelancer for the Hello Donut project was a significant moment for me. It allowed me to collaborate with fresh faces in the team and embrace a wealth of creative freedom to push the boundaries of our ideas. This project was a reunion with former colleagues and an opportunity to forge new connections. The blend of familiar camaraderie and the excitement of meeting new team members made this project not just professionally fulfilling, but personally enriching as well.
