RESTAURANT REBRAND
The Lazy Lobster of Longboat Key
BEFORE
AFTER
SYNOPSISTo mark its ten-year journey, Lazy Lobster of Longboat Key refreshed its identity, symbolizing a significant milestone within the local community. Through a comprehensive rebrand touching on everything from logos to menus and signage, the restaurant renews its commitment as the go-to dining spot in the neighborhood. This transformation reflects their mission—a blend of casual charm and outstanding dining. With a renewed emphasis on fantastic food, lively ambiance, and heartfelt hospitality, Lazy Lobster continues to shine, offering unforgettable experiences for casual outings or special celebrations.
SERVICESFull-Circle Brand Identity
Packaging Design and Print Collateral
Project Highlight
This project held immense significance for me as Lazy Lobster of Longboat Key is my father's beloved restaurant. As his eldest child, witnessing his relentless dedication and tireless efforts to shape its success fills me with great pride. When the opportunity arose for a rebrand, I jumped at the chance! I was determined to provide him with visuals that truly captured the essence of their story. It was my heartfelt endeavor to ensure the visuals matched the incredible story they were telling, one that mirrored the dedication and passion my father has poured into his culinary journey.
